News To Me: Owners of WWJD Trademark Attempt to Extend Brand with New Cross-Promotional Ads
WWJD Cross-Promotional Campaign Proposal #1
30 Second Television Spot
MUSIC: Harps softly playing Handel's "Messiah"
FADE IN: Camera shot rises out of a heavy fog and stops at a clearing where the pearly gates of heaven are directly centered. A figure in a white robe materializes from behind the gate and walks toward the camera.
CUT TO: The top of the gate opens and closes.
CUT TO: The robed figure is facing the gates with his back to the camera.
CUT TO: Close-up of sandaled feet, each with distinct hole. Camera pans up to the back of his head. As the head slowly turns to face the camera, we see the young but weathered face of a bearded man in his mid-thirties.
VOICE OVER: "When you're the Son of God and you've got three days to cross the infinite celestial plane in order to save mankind from their sins..."
CUT TO: View of earth from above.
CUT TO: Close-up of Jesus' eyes staring at earth with a warm yet pensive look.
VOICE OVER: "...you don't wait for the bus."
CUT TO: Close-up of a fisted hand with a hole. Slowly the fist opens and a key chain with the Hummer logo drops down. An ignition key is pinned between the forefinger and thumb.
CUT TO: Jesus breaks into a smile, turns to his left and walks off.
SOUND EFFECT: The beep of a Hummer security alarm being deactivated.
DISSOLVE TO: Black background with white text: WWJD
VOICE OVER: "What Would Jesus Drive?"
MUSIC: "Taking Care of Business" by Bachman Turner Overdrive, up then under
DISSOLVE TO: Black background with white text: HUMMER
VOICE OVER: "Hummer. Definitely."
WWJD Cross-Promotional Campaign Proposal #2
60 Second Television Spot
MUSIC: "Jump Around" by House of PainFADE IN: Group of young inner city youth playing basketball on an outdoor, public court. Graffiti covers the walls and the court is in disrepair.
CUT TO: A lone white man is playing. Bearded and in his mid-thirties, he is bringing the ball up the court in nothing but a loincloth. He hold ups two fingers and he dribbles and scans the court. A defender wearing a shirt steps up to meet him.
DEFENDER 1: "Come on! Let's D up against these chumps!"
JESUS: "The spirit indeed is willing, but the skill is weak."
DEFENDER #1: "Bring it, Tarzan. I'm gonna take the rock and leave you standing there in your diaper."
JESUS: "Forgive them, Father, for they know not how to guard me."
CUT TO: Shot from behind the basket. Jesus fakes left, cross-over dribbles and drives right. He spins around a second defender and leaps into a third, knocking the defender to the ground as he slam dunks the basketball and hangs on the rim.
JESUS: (Looking down at the defender on the ground and pointing) "Verily, that is what I am saying unto thee!"
CUT TO: The skins team is running back down the court as DEFENDER #3 pulls himself off the ground.
DEFENDER #3: "Foul!"
CUT TO: Close-up on the back of Jesus' head. He stops and slowly turns with a look of contempt on his face.
JESUS: "He that is without sin among you, cast the first foul."
CUT TO: Jesus sitting on a bench on the side of the court, toweling off his head. A defender from the game walks past and hands him a Gatorade.
DEFENDER #1: "Nice game, man."
CUT TO: Close-up of Jesus' head turned to the side, gulping downing the Gatorade. He sets down the empty bottle and wipes his mouth with his forearm.
DISSOLVE TO: Black background with white text: WWJD
NARRATOR: "What Would Jesus Drink?"
CUT TO: Jesus on the bench next to the empty Gatorade bottle. He quickly glances around and then taps the empty bottle. It instantaneously becomes full again.
DISSOLVE TO: White background with green text: GATORADE
MUSIC: "Play That Funky Music" by Wild Cherry

