Major League Baseball Announces New Anti-Steroid Program
Hot on the heels of the Mitchell Report which implicated an unprecedented number of Major League Baseball players – including Cy Young Award winners, league MVPs and several top ten home run hitters – in illegal steroid use, MLB has announced a new awareness program to combat the seeming epidemic and re-polish its tarnished image.
The campaign, titled “Avoid The Roid” was unveiled this morning by MLB Commissioner Bud Selig just outside his favorite Venice Beach hangout. As part of the campaign, a mascot called “The Roid” will be used in all publicity materials.

“We want to make it clear to fans that Major League Baseball neither encourages nor condones steroid use. Especially our younger fans. We want them to know that you can get buff and smack a lot of home runs (and maybe a few mouthy broads…just kidding!) the all-natural way.”
Selig then tore away his suit in a single, swift motion and posed for the cameras.

“Take me for example, this is not from steroids, it’s from spending hours and hours in the gym and ingesting lots of legal supplements,” Selig flexed. “Are you feeling me, people? Seriously, feel my bicep. I could crush your head like a soggy walnut with these guns.”
Despite Selig’s enthusiasm, the MLB campaign appeared both rushed and derivative.
When asked about the campaign’s unmistakable likeness to the 1980’s Pizza Hut campaign, “Avoid The Noid”, right down to the “N” emblem on the mascot’s costume, Selig suddenly became highly agitated.
“Well, stupid, the ‘N’ stands for ‘No Roids.’ If it were an ‘R,’ then we would be promoting steroid use, wouldn’t we?! But we’re not. We’re against it! You got a problem with that, pansy?!”
Undaunted, one reporter suggested that the campaign was a blatant and hasty rip-off, offered only as a knee-jerk reaction to the negative publicity.
“That’s bullshit!” Selig yelled. “This is a well-crafted and highly effective campaign to help stop steroid use! And if you want to be part of the solution and not part of the problem, then you will help push this campaign!”
Selig then stepped away from the podium and began flexing while screaming red-faced, “Push it! Push!!!”
Selig was asked a final question about any other campaigns MLB had considered. It seemed to catch him off-guard and he appeared befuddled before stumbling out a few examples, including: Where’s The Beef Now That You Are Steroid-Free?; Please Don’t Squeeze The Steroids Into Your Body; Just Do It, Unless We’re Talking About Performance Enhancing Drugs (Or Betting On Baseball For That Matter); and The Best Part of Waking Up Is Not Having Shrunken Testicles In Your (athletic) Cup
In related news, Preparation H has filed a cease and desist warrant in federal court against Major League Baseball, claiming the league is infringing on its newly planned advertising campaign of the same name.


